I created an image and theme for the Dr.Pursifull’s Organic Elixir brand and each of its three products. Each product was supported in retail by a data sheet, a brochure, and a poster. A Web site was planned for each to support wholesale marketing by directing consumers to a retailer. I illustrated this label with Macromedia FreeHand. I composited the illustration and copy in Photoshop. These same elements were repurposed for all the other collateral.
